When we think we have a problem with declining traffic - whether it's with customers coming to our stores/websites or people being in our life - most will look in the wrong places for a solution. The question that needs to be asked here is "do I/we matter"?
"Traffic" is the universe's way of giving us the answer to that question.
When people start staying away from us the real problem that needs to be addressed is that they have an "empty" (read less than fulfilling) experience when they are in our presence. How to change this? Begin with these questions:
- Who are you (to your customer or the people in your life)?
- What do you provide?
- Why does that matter"
- Why do you matter?
What these questions lead to is the prospect of designing an experience that matters to others. At the risk of being overly simplistic, what people are fundamentally seeking in life is a GREAT EXPERIENCE OF BEING ALIVE! They buy your products or hang around you as a person hoping to have that experience. When they begin to sense that having a great experience of being alive isn't possible they stop buying, they stop coming.
If you can provide that great experience of being alive traffic will be the least of your worries.
